2THIRTY
Hydration for the morning. Mixer for the night.
Founder
Founded 2THIRTY, a zero-sugar, naturally pink hydration drink that also works as a cocktail mixer: "Hydration for the morning. Mixer for the night." I run it end to end, including product development, manufacturing, packaging and sales through Shopify and Amazon. Now available in three tub flavors at drink2thirty.com.
Visit drink2thirty.com
- Role
- Founder
- Founded
- 2022
- Category
- Functional hydration
- Channels
- Shopify direct and Amazon
What I own
Product development, manufacturing, packaging, pricing, the storefront, and sales through Shopify and Amazon. Running a direct-to-consumer brand end to end has been the fastest education in unit economics I could have asked for.