Devin
Policastro.
Area Sales Manager, New York @ Laundrylux
I help laundromat owners and investors build, upgrade, and grow profitable stores.
Also: Founder, 2THIRTY · Co-Founder, Valence
About
I'm a build partner to laundromat owners, from first plan to first wash and every year after.
As Area Sales Manager at Laundrylux, I handle equipment planning for new stores, efficiency upgrades for existing ones, and the service that keeps machines earning.
I come to this as an operator. As GM of Impact Zone NJ (51,000 sq ft), I grew membership, built the sales team, and led an 11,000 sq ft renovation.
I've also built businesses from scratch. I founded 2THIRTY, a hydration brand, and co-founded Valence, gym management software built by operators for operators.
Own a laundromat or thinking about opening one in New York? Let's talk.
How I sell
I learn your store and your numbers first, show you exactly how the equipment pays for itself, and make it easy to move forward.
- Grew membership to a record high
- Built and trained the sales team
- Led a major facility renovation
- Signed corporate memberships and partnerships
Experience.
Selling commercial laundry equipment across New York, backed by seven years running a 51,000 sq ft business and two companies built from scratch.
Laundrylux
Commercial laundry equipment, service, and support
New York · Area Sales Manager, Sep 2026–present
Build partner to laundromat owners and investors across NYC, Westchester, Rockland, and upstate NY. I guide new store projects and equipment upgrades from planning through installation, service, and support, and I prospect in person to find upgrade and new-store opportunities.
2THIRTY
Functional hydration — stick packs and wellness tubs
Founded 2022 · Founder
Founded 2THIRTY, a zero-sugar, naturally pink hydration drink that also works as a cocktail mixer: "Hydration for the morning. Mixer for the night." I run it end to end, including product development, manufacturing, packaging and sales through Shopify and Amazon. Now available in three tub flavors at drink2thirty.com.
Valence
Gym management software for independent fitness operators
Founded 2024 · Co-Founder
Gym management software built by operators for operators — member check-ins, billing, and revenue reporting in one place. As co-founder I own pricing, sales, collateral, and demos.
Impact Zone NJ
51,000 sq ft fitness facility in Norwood, New Jersey
Norwood, NJ · General Manager, Dec 2021–Sep 2026
Led sales and operations for Bergen County's largest fitness facility. Grew membership, built and trained the sales team, led a major renovation, and signed corporate partnerships.
Get in touch.
Own a laundromat or thinking about opening one in New York? Send me a note.